Meet the materials Rethinking the electric toothbrush began with rethinking the materials.We can only make an impact if you love using our toothbrush every single day. So we designed ours with your daily routines front and centre—taking into account functionality,...
3 women. 48 days. 1.5 million oar strokes. 30ft waves. 1 marlin attack. Last summer we sponsored the inspirational Vibe the Wave team as they prepared for their epic Atlantic crossing to raise awareness around ocean plastic pollution. They completed the...
The oral care industry has a sustainability problem. For too long the oral care industry has perpetuated a culture of disposability. It’s thought that the average person goes through around 300 toothbrushes in their lifetime. But the scale of the...
How we repair our brushes When it came to designing our toothbrush, making it repairable was non-negotiable. We believed that less is more and were tired of the industry status quo of ‘throwaway by default’. We wanted to create the...
How we recycle our plant-based heads The vast majority of toothbrushes are difficult, or even impossible to recycle owing to the composition of different plastics and other materials involved in their construction. While a number of brands have started to...
What is e-waste and why should we care? E-waste or ‘electronic waste’ is any discarded product containing electrical components. Home appliances, computers, cameras, kids toys, LED light bulbs, the smartphone we replace every few years. We’re surrounded by technology and...
SURI meets Tom Szaky of Terracycle Our Co-Founder, Gyve caught up with Tom and talked morning rituals, juggling the work-life balance, and tapping into the power we have to change the world. Tom Szaky founded TerraCycle at the age of 19, fast...
Meet our new colour – Morning Waves Clear, dark skies. First light on an empty beach. A slither of burnt orange blooming over the horizon. Just you and the rolling blue. Peaceful yet powerful. The gentle tide washing...
Shoutout to our favourite B Corps! Last week we joined over 6000 brilliant companies using business as a force for good. Strength in numbers! We wanted to give a shoutout to some of our favourite B Corps, and they’ve very...
SURI is a Certified B Corporation™ Very. Exciting. News.SURI is officially B Corp Certified! We are immensely proud to meet the highest verified standards for social and environmental performance, transparency and accountability; not to mention joining a growing community of amazing...